Our vision is that young people will create the ballet of the future.

Amanda Fone

Amanda Fone is Founder and CEO of f1 Recruitment Ltd and Co-Founder and Director of Original Search Company.

Amanda has over three decades of experience in recruitment and executive search for the marketing, communications and sponsorship sectors.  She works at Board level with global marketing agencies including WPP, Chime Group plc, M&C Saatchi and Havas Media Group as well as leading brands such as M+S, Harrods, Red Bull, Sony Mobile, MoneySupermarket.com and Whitbread.  She helps advise NGB Boards in the Sports Sector with a focus on gender, ethnicity and diversity of skills set.

Amanda has been a Trustee Director of National Youth Ballet since 1993.  She has been instrumental in shaping the recruitment and selection of fresh talent onto the NYB Board since April 2016.

In 2014 Amanda co-launched a Back2Businessship Programme for returning women with strong careers in marketing who have taken career breaks to bring up a family. This was in response to a shortage of talent in the market. Amanda sat on the Panel for the House of Commons Select Committee Gender Pay Gap Review in January 2016 and spoke at the Press Launch in March 2016 announcing the recommendations from the Select Committee findings.

In July 2016 she co-founded #BAME20/20 a social enterprise tasked with influencing 20% talent coming into the MMC sector from BAME backgrounds and keeping this 20% inside the sector.

She is a Fellow of the Institute of Recruitment Professionals.

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