Giles has 15 years of experience working in leading blue chip consumer product companies. Including managing international brands in food, beauty, personal care and premium product segments for the likes of Mars Confectionery, Walgreens Boots Alliance, John Frieda Haircare and L’Oréal.
His experience has included brand building for some of the world’s best known brands. Most recently he is Director of Marketing for Dyson Great Britain, leading the double-digit consumer growth strategy across Personal Care, Floorcare and Health & Wellbeing categories that Dyson occupies. His real passion is for driving differentiated consumer insights to help create successful product propositions, communications and consumer experiences. He has had the opportunity to travel extensively in his career to date and experience the differing consumer motivations that exist around the globe with recent brand launch experience in Asia Pacific. Giles has a great passion for the arts in general, especially performing arts. He is a fan and supporter of both classical and modern dance, enjoys the off-beat as well as West End theatre scene in London and often takes the opportunity to seek out novel productions whether in the UK or abroad. He is delighted to help support the precious work National Youth Ballet does to support the enhancement of young peoples’ lives and society at large.